Jake Allen and Alfie Lawley — Founders of Tap2 preparing to present his startup at the Ideal Home Show Event in the UK.
This is how the site looked when the client came to us. It was a templated WordPress site with poor conversion.
We conducted a competitive analysis, examining their customers, user experience, reviews across various platforms, and the traffic they generate.
After conducting research and creating a flowmap in Tap2, we moved on to quick sketches and wireframes. At this stage, we focused on refining the updated interface, defining key user scenarios, optimizing navigation, and improving the compositional structure. This allowed us to identify potential UX issues early on and establish a solid foundation for the next stages of design.
No project and work on a concept can begin without a moodboard. We thoroughly explored hundreds of websites and analyzed numerous interfaces that aligned with Tap2’s theme, aesthetics, and desired mood. This helped us gather references, identify key visual solutions, and shape a clear vision for the final design.
The references and moodboard are ready — time to move on to concepts! We created even more than what you see in the screenshot, but not all of them made it to the final design :D
And finally, you can see the mockup — or at least part of it.
This is what our work looks like, and it’s not even half of the entire interface!
This is what our work looks like, and it’s not even half of the entire interface!
