TAP2 — Smart Commerce for Smart Rings

2024

Services: Identity, Web Design, Webflow
Categories: E-commerce
Tap2 is a British startup that creates stylish and innovative NFC rings and accessories. Their mission is not just to make NFC jewelry convenient but to transform it into aesthetic, desirable, and unique accessories that blend technology with premium design.
Website:
tap-2.com
We analyzed the market and identified that visual presentation is key to making the brand stand out among competitors. That’s why we focused on high-quality photography and realistic 3D renders, allowing users to explore the accessories in detail and appreciate the aesthetics before making a purchase.

The store launch was a success, and within six months, Tap2 received positive feedback from customers. Demand for its products continues to grow, and the company is preparing to expand into European, US, and Canadian markets.

IXD’s Büro continues to collaborate with Tap2, enhancing the digital user experience and strengthening its position in the niche of stylish tech accessories.
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The catalog grid displays only two products per row on large cards, allowing for a clearer view and easier comparison without unnecessary complexity.

Filters are always within reach — convenient, simple, and intuitive. Users can quickly find the right accessory by filtering by category, size, price or color.
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To simplify navigation, we placed the “Shop Now” button in a prominent location and added a dropdown Store menu that immediately shows the full range of accessories — not just rings! This allows users to easily navigate and quickly proceed to shopping.
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We know that users don’t want to waste time on a complicated checkout process. It’s usually long and boring, but we’ve simplified it into three easy steps with a smooth and intuitive interface:

Step 1 – Check your cart

Step 2 – Enter your shipping address

Step 3 – Complete the payment

Step 4 – Enjoy the possibilities of the NFC world!
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Design: Din Relik, Herman Kirylau

Management: Eugene Lipski

Client: Jake Allen — Co-Founder of Tap2

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