Farria — Premium Chicken for Global Markets
2025
Services: Identity, Web Design, Webflow
Categories: Company website
Farria is a sub-brand of Agro Oven, an international agro industrial company with a 25-year history of specialising in the production of high-quality poultry. The brand’s products are sold in national retail chains and exported to Europe, Asia, and the Middle East.
We refreshed Farria’s visual identity by creating a new logo, updating the style to meet modern market trends, and developing a functional catalog website to showcase the brand’s product range online.
When Bohdan approached us, the brand had an outdated website and an overly complex, visually cluttered identity that lacked appeal. The site offered little focus on the product or the brand itself — despite Farria positioning itself as a premium chicken producer with a history dating back to 1998.
This disconnect between the brand’s identity and its digital presence was the core issue we needed to solve.
As with any project, our work on Farria began with client briefing and research into competitors and similar brands. This stage is crucial, as it lays the foundation for choosing the right creative direction moving forward.
After completing our research, we moved on to concept development — creating moodboards, exploring ideas, and beginning work on the visual identity. This included generating logo concepts and experimenting with color schemes. We ended up with over 30 logo sketches alone ...
After finalizing the logo and color palette, we focused on designing wireframes and developing the rest of the visual identity. Why did we approach this as a single stage? Because it was essential to align the architecture of the future catalog website with the refreshed identity.
The updated website structure directly informed our graphic and stylistic decisions — as the site remains the brand’s key communication tool, clearly showing partners why Farria’s products are a smart and reliable choice for them.
After completing the visual identity, we moved on to designing the UI kit and component system — building on the foundation we had already established. This allowed us to efficiently and consistently assemble the user interface for the catalog website, ensuring both visual harmony and design scalability.
The final stage of the design process was creating the full website layout. This step was carried out entirely based on the previously completed and approved phases, ensuring consistency and alignment with the brand’s updated identity.
We developed a clear system of styles and components, which allowed us to efficiently assemble the Figma layout. The result is a well-structured, easily maintainable, and scalable design — optimized for future updates, improvements, and long-term support.
